Little Sister Pizza is a boutique pizzeria chain that advocates the traditional, Neapolitan method with a bold and modern touch. Lil Sis combines a young entertainment atmosphere, quality cuisine and fine Italian ingredients.

The brand strategy is based on a combination of standard and high-level culinary for a young, urban and bold crowd. The visual language is derived from the name of the brand - The little sister, and represents the pink world of the gen z sis, with a bold touch of street-style and urbanism. The visual language is rich in illustrations from the current culture, in each of which there is a nod to the great place of pizza in it.

Branding / Strategy / Illustrations